If you’re looking at rental websites with the view to marketing your property online, you’ll want to make sure you get the right service for your specific needs. Here, we pit the UK online rental market’s biggest hitters, Upad and OpenRent, against one another, so you can drill down into the finer details to choose an agent that’s best for you.
OpenRent is the UK’s largest online rental agency, with more than 802,000 registered users and advertising more than 50,000 properties last year alone.
Launched in 2012, the company has seen major investment interest and operates under the ethos that renting should be fairer, safer and cheaper for everyone.
UPad, OpenRent’s closest rival, was founded in 2008 and has impressive talent on its books, including James Micklethwait, formerly of Rightmove. The company has secured lucrative deals with a number of media names, including The Telegraph and The Evening Standard, and in 2017 was voted Best Online Letting Agent of the Year by its thousands of satisfied landlord customers.
|Number of properties for rent||1,101||3,063|
|Average rental price||£1,339||£1,166|
|Average listing age||Six weeks||Four weeks|
|Number of lettings agreed||10,000 last year||50,000 last year|
|Contact and opening hours||Via email or phone:
Sat-Sun and Bank Holidays 9am-4pm
|Via email or phone:
|Free trial||No||Yes, plus first advert free|
|Tenant admin fees||For referencing, £75 per tenant||For referencing, £20 per tenant|
|Tenant referencing||Included with all packages||Available as part of ‘Rent Now’ package (£49) or for one-off fee of £20|
|Gas safety / energy performance certificates||Yes, for an additional £99 each||Yes, from an additional £45 each|
|Optional extras||Yes. Examples: Inventories (from £120), photography (£99), rent protection (£159).||Yes. Examples: Inventories (£85), photography (£79), rent protection (from £55)|
|Listings sites used||Rightmove, Zoopla, Prime Location plus own Upad portal||Rightmove, Zoopla, Prime Location plus own OpenRent portal|
|Maximum listing age||Three months.||Until let.|
|Property management option||Yes, for one-off fee plus monthly payments||No|
Note: information above sourced from Zoopla plus agent own websites. Every effort is made to ensure accuracy and all is correct at the time of publication.
Visit Upad website for more information
Vist OpenRent website for more information
Why choose an online lettings agent over the high street?
Being a landlord can be hard work, but it’s a much easier job if you’re able to rent out your property with minimal hassle to tenants that will be respectful and considerate. And if, of course, you can keep your costs down in the process.
Online rental websites have grown considerably in popularity in recent times, thanks to the increased ease and efficiency they afford landlords, not to mention savings, when compared to a traditional lettings agent. In fact, they’re quickly overtaking online sales platforms.