YOPA Reviews, Profile and Q&A

YOPA is one of the leading hybrid online estate agents with a nationwide and fast expanding network of local property experts. Read the company profile to learn more, or go to the latest independent customer reviews of YOPA.

Have a read of these independent customer reviews of Yopa and if you like what you see you can book a 100% free no obligation home visit valuation using the: YOPA quick home valuation booking form

YOPA Profile

YOPA (or ‘Your Online Property Agent’) is one of the more recent contenders in the online property sales sphere, but it’s already made a big impression since its launch in 2015.

What started with a business plan that comprised, according to co-founder and CEO Daniel Attia, “of four lines on a piece of paper”, has since exploded into a disruptive company that is challenging Purplebricks.

In June 2016, stock market-listed estate agency Savills invested an undisclosed sum into YOPA, bringing the company’s initial funding round to £16m. Less than one year later the company secured further funding from investors including the Daily Mail’s parent group DMGT.

Investment from DMGT was seen as an extremely strong endorsement given its form in the world of digital property: its own company, Digital Property Group, included the likes of Findaproperty.com and Primelocation which were boughth by Zoopla in 2011.

YOPA plans to double its online presence by the end of the year and aims to recruit 20 new agents per month to help facilitate that. Certainly it has high aspirations of becoming a household name and is prepared to invest heavily in brand awareness to make that happen.

After hiring the media company responsible for Gary Lineker’s famous crisp-focused adverts, the brand burst onto TV screens with a Village People inspired TV spot that garnered acclaim from the usually hard-to-please advertising industry.

In April 2017 the company appointed Gav Thompson as chief marketing officer. Thompson has over 20 years of experience working with brands including Paddy Power, O2, giffgaff, PlayStation and Guinness, so is sure to play a pivotal role further establishing YOPA on the property sales landscape.

Claims and statistics

YOPA makes the following claims:

  • It will help sellers find a buyer in under 30 days (based on internal data)
  • The average YOPA seller saves £3,180 in estate agency fees
  • The average YOPA seller accepts an offer for 98.3% of their initial asking price (based on internal data)
  • YOPA is rated 5* on independent third party review site Trustpilot.

Fees and services

YOPA charges a fixed fee of £839 (correct at the time of writing), although in some London postcodes the fee is £1,399 due to, YOPA says, ‘increased costs’. Customers can pay upfront or defer payment for 10 months for no extra cost. The company also offers a free property valuation service.

Included in the flat fee is:

  • A dedicated agent
  • Professional adverts
  • Listing on top property websites, such as Rightmove and Zoopla.
  • A for sale sign
  • Access to personal online listing management dashboard ‘YOPAhub’
  • Support and advice right up to completion.


Q&A with YOPA

How would you describe your online estate agency in a single sentence?

We help homeowners sell their home for the best price, while saving on  traditional high street agency fees and maintaining compete control over the selling process.

How many properties has your agency sold so far this year, approximately?

Approximately 2500 (as of June 2017)

How many employees in estate agency/customer service roles do you have?

We have 20 in the call centre plus 75 local YOPA agents. This is growing dramatically, and we expect to reach 150 in the next few months.

Why do you think sellers should choose an online agent as opposed to a traditional high street estate agent?

Not only is YOPA a more convenient way to sell your home, you get an improved service that you would get from a high street with us being open 24/7 you will never miss a buyer. We also have local agents around the country that know your area inside out unlike many of our online competitors. They will guide you through the whole process and help you achieve the best price for your home.

The average YOPA seller also saves £3,180 in estate agency fees. This is calculated by taking the accepted offer, multiplied by the average estate agent fee (1.5% according to Homeowners’ Alliance) plus VAT, then subtracting the £839 amount paid to YOPA. In addition, by using an online agent you have complete access to the process 24/7, making relying on high street office hours a thing of the past.

Are there any aspects of your services that make you better and different from other online agents, including Purplebricks – in other words why should a seller choose you?

We offer a more personal service, and the customer is heart of everything we do.

How personal is the service you offer sellers – i.e. how will contact be made usually and how frequently do you do so?

Extremely! Our agents are always on the other end of the phone organising viewings and finding suitable buyers to meet the vendor’s requirements. Our agents will meet customers face to face as frequently as they require. This personalised system works hand-in-hand with our 24/7 technology to give the vendor the control they often lack – even with traditional high street agencies. Likewise,  our customer care centre to make sure the process runs smoothly and any concerns get addressed rapidly.

What would you say to a seller who was concerned that, as a nationwide online agent, you won’t have enough local market knowledge?

We love answering this question as this is what makes YOPA unique from the majority of online agencies hich have sprouted up in the last few years. We have currently 75 local agents covering the entirety of England, and are growing a team in Wales. Most importantly, all of our agents will have worked as a branch manager for at least five years as a high street agent in the area they specialise in, so they will know it better than anyone else.

Can you send someone to conduct the viewings if the seller isn’t available (or doesn’t want to), and how does this work?

Yes! For a small additional fee of £300, our agents will conduct an unlimited number of viewings, in person, in the same manner as a high street agent.

Do you offer any no sale no fee option or money back guarantees if a property doesn’t sell?

We don’t currently offer a no sale no fee option, but the seller can defer the payment interest free for up to ten months to give them the time they need to sell. We also have one of the highest sell through rates in the country, so the results speak for themselves. Our internal data shows that over 98% of our customers sell at their target asking price and further to that the average YOPA customer is happy to accept an offer in 29 days after listing with us.

Customer Reviews of YOPA

If you like what you see you can book a 100% free no obligation home visit valuation using the: YOPA quick home valuation booking form