Purplebricks to launch online estate agency in Australia

Following the success of its online estate agent business in the UK, Purplebricks is preparing to launch a similar service in Australia. CEO of Purplebricks Australia, Ryan Dinsdale, is actively recruiting Local Property Experts and expects to open for business, primarily on the East Coast.


Dinsdale believes that alternative approaches to estate agency is practically non-existent in Australia, and is confident that the success that the online estate agent business model has achieved in the UK can be replicated.

Purplebricks describes itself as a hybrid agency, combining the online and traditional models.

The company is looking for experts in their local property market who feel disenfranchised, disillusioned or demotivated, and who can be enthused by a different approach through joining the online estate agent.

Although Purplebricks has yet to show a profit in the UK, with losses reported in April reported at £12m, the company claims to have risen to the third largest estate agent in the UK in terms of client instruction and commands 62% of all of the non-traditional estate agency market, with overall sales totalling £2.8 billion.


Dinsdale, whose background is in marketing, most recently as Director of Marketing for Virgin Money Australia, believes that this approach to online estate agents can be replicated and is what the Australian property market needs.

He says that Purplebricks is going to change the way that Australians buy and sell property by offering “incredible service” and expects clients to save thousands of Australian dollars as well. “Purplebricks has been a huge success in the UK and we believe it is exactly what the Australian public have been waiting for,” he said.

Dinsdale believes that currently, the Australian property market offers poor value for money for clients and is causing a great deal of frustration, and the Purplebricks online estate agent approach will seek to address and correct that situation.