Reviews of easyProperty are mostly very positive – most reviewers give a 4 or 5 star rating. Reviews cover both selling and renting properties.
The easyGroup, with its distinctive bright orange branding, has built its empire on no-frills flights, cruises, car hire, gyms and hotels, so it was only a matter of time before it sunk its teeth into property as well.
In September 2015, one year after the launch of its residential lettings business (which currently has 1,200 listings), Sir Stelios Haji-Ioannou’s super brand helped launch easyProperty, overseen by entrepreneur Robert Ellice.
The online agency closed its third round of funding the following December, having secured a very substantial investment from a London-based hedge fund and consortium of angel investors.
In September 2016, just a year after its official launch, easyProperty brokered the deal to exchange contracts on a £35m portfolio of 208 properties across London and Essex – said to be the largest deal ever carried out by an online estate agency.
However, despite the record-breaking deal (and substantial initial investment), the company posted £10.94m in losses for the year 2015/16, almost double the £6.7m loss it posted the previous year.
Given that the company had originally come out with all guns blazing it’s no surprise the industry was confused, but founder Ellice maintained that investors had total confidence in the business. He claimed that easyProperty’s technology was “more sophisticated” than its competitors’, therefore “at this stage of the lifecycle it is generating start-up losses as it uses working capital to develop the business.”
And then the brand bounced back with vigour. In the early summer of 2017, the company announced its plans to buy the The Guild of Property Professionals, plus Fine & Country, in a ‘game-changing’ deal worth £60m.
The deal sees easyProperty evolve from being solely a business-to-consumer operator to a provider of services to licensees. Following its completion, the deal will allow the Guild’s 5,000 agents plus those in the Fine & Country network across the UK, to offer additional fixed-price online sales and lettings packages alongside their traditional commission model.
The move has been met with criticism from some parts, particularly by those who are unsure about the marriage of the Guild’s prestigious and lucrative history with easyProperty’s emphasis on good value. How will it work in the long run? But it’s safe to say that if any brand is full of surprises, it’s the easyGroup, so watch this space.
easyProperty offers two packages: standard and premium. The standard package includes:
- Market appraisal
- For sale board
- Floorplans and photography
- Viewings management
- Listing on major portals
- Sales support and progression
The premium package includes the above, plus:
- Premium listings on major portals
- 10 hosted viewing slots
- 30 brochures of your property
Hosted viewings are included with the premium package, but can also be purchased as an add-on with the standard package. Both packages come with the option of paying nothing upfront and deferring payment for 10 months, or until your property sells. This option uses zero interest finance company Deko.
Considering the easyGroup’s focus on no-frills products and services, easyProperty is one of the more expensive online estate agents. Its basic package puts it at the very top end of our price comparison chart with prices that put it above some of the other highly-rated and more firmly-established agents.
What they say
‘Traditional agents are so stuck in their ways that they have not reflected on today’s consumer behaviour. Just look at the technology used in estate agents and you will see it is scarily backward. Large agents are running a business where the only person with a computer is the administrator. Their process has not really changed in 100 years, which is ridiculous.’
– CEO Rob Ellice
Customer Reviews of easyProperty
For latest easyProperty offers see easyProperty vouchers.