Blog: Articles, Videos & Research

Who is the best online estate agent? Trustpilot says it’s NOT Purplebricks


Trustpilot is a leading reviews site and the ratings provider of choice for’s online estate agent comparison.

With 26 million reviews of 150,000+ companies, Trustpilot has refined a system for turning feedback and reviews into a ‘TrustScore’ so that every business can be ranked according to customer satisfaction. How then do online estate agents fare – and compare – in this online beauty competition in which customer service is key? Read more »

Size isn’t everything: three smaller online estate agents you don’t know (but should)


You’ve heard about online estate agents. You know they represent a cost-effective, convenient alternative to traditional agents and you know they could save you thousands when it comes to selling your property.

But the chances are you’ve only heard of the main players; the larger established companies such as eMoov, YOPA and HouseSimple. It’s down to the success of companies like these that a raft of smaller, niche competitor online agents have emerged. Read more »

Why selling your property privately may be the WRONG way to save money


When it comes to selling your property, your number one priority is probably going to be getting the best price possible for it, and spending as little money as possible doing so.

It’s no surprise, then, that many sellers consider selling privately. A private property sale eliminates estate agent fees, which even at a relatively low-sounding average 1.5% can end up running into the thousands of pounds. Read more »

Need to sell your house fast? How to sell up online and still get a great price


Selling a property has long been viewed as a long-winded and laborious process, but thanks to the rise of online estate agents, there is the very real prospect that sellers could be signing on the dotted line faster than ever before.

In fact, according to research by Which? properties sell on average 38 days faster through an online estate agent than a traditional agent, thanks largely to the technology they use to streamline the process. Read more »

SellingUp/Toluna property industry survey reveals word of mouth winners and losers


An exclusive survey by has revealed the property related services most – and least – likely to be recommended by word of mouth.

wordofmouth1The survey, conducted with online polling firm Toluna, asked 1,000 UK residents which services they had ever used and whether they would recommend the company. Twenty sectors were covered, spanning a range of services to do with buying/selling, refurbishing, maintaining and managing residential property. Read more »

US-bound Purplebricks shares surge but Brexit-hit high street estate agents suffer


Estate agents were among the hardest hit stocks immediately following the Brexit vote on June 23, 2016 with investors panicking about the impact of leaving the EU on future property transaction volumes.

Several months later, the picture for the majority of London Stock Exchange estate agents would – to use their language – benefit from considerable improvement.

Of the four agencies listed on the FTSE main index, only Savills (SVS) has fully recovered from the sector’s Brexit bear market. Read more »

The case of the online estate agent TV campaign that didn’t have The X Factor


Back in autumn 2015 a new online estate agent called launched with an advert during ITV’s prime time The X-Factor, which is among the most expensive TV slots going.

The ad was directed by Oscar nominated Peter Cattaneo (The Full Monty, Rev) and starred well known actress Sarah Parish (Cutting It, W1A, Broadchurch) who played a female Sherlock Holmes who solved mysteries surrounding property sales. Read more »

Expert Q&A: Damp proofing – how far do you need to go to save your sale?


Damp is one of the most serious issues that can arise in a property survey and as such can have a major impact on saleability. Whether the damp that your buyer’s survey refers to is actually present or there is simply reference to a potential problem, the mere mention of ‘the D word’ could be enough to scare them off – or provide the perfect excuse for a substantially reduced offer price. Read more »

Harry Potter obsessed online estate agent calculates price of Hogwarts


A self-confessed Harry Potter geek has combined his life working in estate agency with his love of J.K. Rowling’s books by creating a painstakingly detailed fictional property valuation of Hogwarts. Alex Phillips, 28, who works for online estate agent YOPA, said he decided to have a “major geek-out” after wondering how much the famous School of Witchcraft and Wizardary would be worth as a piece of property on the open market. Read more »

Purplebricks alternatives: hybrid online estate agents you may not have heard of


If you ask someone to name an ‘online estate agent’ there’s a fair chance they will say something like “oh, you mean like Purplebricks?” And they would be right – sort of. But strictly speaking Purplebricks isn’t an online estate agent – it actually calls itself a hybrid agent. A hybrid agent shares features of both online-only agencies and traditional high street agents, claiming to offer property sellers the best of both worlds. Read more »

easyProperty issues guide to help landlords avoid costly fines and legal bills


Online estate agent easyProperty has created a guide to advise landlords about the consequences of failing to organize essential documents before they let a property. According to easyProperty, depending on the documentation neglected, consequences could involve large fines – as much as £6000 for failure to provide a Gas Safety Certificate – as well as difficulties when it comes to evicting tenants. Read more »

YOPA planning big autumn advertising campaign to boost awareness


YOPA, the fast-growing hybrid online estate agent, is planning a high profile autumn advertising campaign to boost awareness of their service offer, increase market share and drive up leads. The campaign will run across online and offline media, and is expected to attract significant interest and awareness in a growing digital offer in the estate agency business. Read more »

Expert Q&A: Remortgaging – when to, how to and using a mortgage broker


Mortgages are among most homeowner’s largest monthly expenses and paying the absolute minimum in interest is financial common sense. That’s where remortgaging comes in. Many borrowers simply assume they are on a good deal because they were told it at the time they arranged the mortgage, but the market may have moved on since then and they could be missing out on some even better rates. Read more »

Local data research reveals where is selling up and where is staying put


New exclusive property market research by has revealed which postcodes in England and Wales are most heavily for sale and which are the least on the move.

The research – which benchmarks the UK property market in the month of the EU Referendum – takes the number of households in each postcode district and compares it against how many residential properties were listed for sale on leading property portals. Read more »

Why does Purplebricks call itself a hybrid estate agent?


Once upon a time – way, way back in the early noughties – they were simply called ‘estate agents’. Okay, they had some differences but usually they fitted into the following description: locally-based, suited and booted, prone to exaggeration and always ready to sell your property for a handsome commission. Read more »

Petition to save traditional high street estate agents only gets ONE signature

An estate agent called The Purple Property Shop might have some colour in their cheeks after its online petition to save their much maligned industry attracted JUST ONE signature.

The petition entitled ‘There’ll always be a place for the High Street Estate Agent’ was launched on popular campaigning site last June with a goal of gaining 1000 supporters.

But almost a year later it had drawn just a single backer and no-one has shared the petition on Facebook or Twitter. Read more »

One in three would ‘seriously consider’ an online estate agent – YouGov/SellingUp


One third of property owners in the UK would “seriously consider” hiring an online agent if selling tomorrow, according to exclusive YouGov research for The polling company asked 1300 about their willingness to use an online fixed fee estate agent charging £300-£800 instead of paying a high street agency’s commission.

surveyThe purpose of the survey was to get a better understanding of sellers’ attitudes to the online estate agency sector and assess the potential size of the market. Read more »

Should I sell my home before April 2016?


Changes to stamp duty on investment properties are coming into effect from April 2016 and they could have a significant effect on house prices in the UK. If you own a property that fits into the profile of a likely investment purchase for potential buyers then you should be asking yourself whether now is a good time to sell up.

Recent announcements by Chancellor George Osborne includes changes that are expected to hit future buy-to-let investors hard. Read more »

Who is the best online estate agent?


Every year there are a series of industry prizes for the best estate agents in the UK. Entries cover a wide range of different areas and almost every aspect of the sector. Of course, what makes an agent ‘the best’ is not only somewhat subjective but depends on the criteria set – but here’s what the judges say about the online agencies… Read more »

Purplebricks easily most recognisable online estate agent – YouGov/SellingUp


In the month of its stock market launch, Purplebricks has been shown to be easily the most recognisable online estate agency. A poll of 1300 homeowners by YouGov for found that 39% knew the Purplebricks name, even though it only launched in April 2014.

The survey revealed Purplebricks to have a far higher brand awareness than all of its six major online estate agents rivals combined, who between them tallied 22% recognition. Read more »

How Purplebricks brothers built £70million fortune from failure in under four years


Purplebricks online estate agent launched on the London Stock Exchange today with a valuation of £240 million. Incredibly, the company was only formed in April 2012 and in the aftermath of a disastrous business venture that had left the founders, brothers Michael and Kenny Bruce, down but definitely not out.

The Rapid Rise of Purplebricks from Idea to IPO has put together a timeline charting the rapid rise of Purplebricks from before the domain name was registered to their IPO (Initial Public Offering) on the London Stock Exchange. Read more »

SellingUp/Populus survey: the property dealbreakers that could ruin your sale


Any estate agent will tell you about typical property buyers’ most obvious dealbreakers: think location, space, condition, transport links, crime, local schools and so on. But what about the many hidden factors that could make an otherwise keen property buyer reduce their offer – or worse, lose interest in the purchase entirely?

When a buyer changes the price they are tearing up the contract

Does having a bad mobile reception matter to buyers more than living next door to a cemetery? Read more »