Blog: Articles, Videos & Research

Why are online estate agents that do viewings sometimes called ‘hybrids’?

Online estate agents can offer a lot more than good value. As well as low fees, using an online agent means total convenience; you’re free to manage the sale yourself and on your own time, with all the support you need. This ‘DIY’ aspect of property sales is what sets online agents apart from traditional high street agents, but in 2014, when Purplebricks entered the market, a new term was coined: ‘hybrid agent’. Read more »

Online estate agents with no upfront fees: Deferred Payment vs No Sale No Fee

One of the main reasons property sellers opt for an online estate agent is the major savings on offer. Depending on the value of your property, you could save thousands in sales fees, compared to a traditional high street estate agent. But even though online estate agent package prices can be much lower than those charged by high street names, they’re still an expense, which can be a problem is you’re dealing with cashflow issues. Read more »

Property value uncovered: 11 features that can really affect house valuation

The word ‘value’ can have many meanings when it comes to property. Some people put a huge amount of value in their homes because of the memories they associate with it. Some people might assign value to a property because of features that are important to them, such as a garage or a home-office, while others might not care about these things, thus reducing the value of the property in that person’s eyes. Read more »

Online estate agents in Liverpool: internet agencies with local experts

When you’re selling a property you want to be sure that the process goes as smoothly as possible, and if you choose to use an agent, you want to know your sale is in good hands. There are lots of reasons sellers choose a particular agent. Perhaps they’re long-established, have a good reputation or they’re simply conveniently located to you. One thing’s for sure, though, you want them to have a good understanding of your area in Liverpool. Read more »

How to advertise on Rightmove without the need for a high street estate agent

We use the internet for almost everything nowadays. Whether it’s doing the weekly shop, booking a holiday or making a hair appointment, the internet is our go-to for getting things done. Why would house-hunting be any different? Once upon a time buyers relied on shop windows and the local paper for scouting out potential homes, but now between 80% and 90% of buyers do their research online. Read more »

Online estate agents in Essex: internet agencies with local experts

Everyone’s familiar with the phrase ‘location, location, location’. When it comes to property, the neighbourhood it’s in is just as, if not more, important than the property itself. So when you’re selling your property in Essex you’ll want to make the most of its geographical advantages, whether that’s the sea views of Frinton, the transport links of Dagenham or the enchanting scenery of Saffron Walden. Read more »

Too busy to show buyers? Try online estate agents that do hosted viewings

Viewings are one of the most vital aspects of the property selling process, so it’s important to get them right. Many sellers using an online estate agent are happy to conduct these viewings themselves – it can be cheaper and, for some, more convenient. But for those who don’t have the time or inclination to meet buyers, online estate agents that do hosted viewings can be invaluable.  Read more »

Who is the best online estate agent? Trustpilot says it’s NOT Purplebricks

Trustpilot is a leading reviews site and the ratings provider of choice for’s online estate agent comparison.

With 26 million reviews of 150,000+ companies, Trustpilot has refined a system for turning feedback and reviews into a ‘TrustScore’ so that every business can be ranked according to customer satisfaction. How then do online estate agents fare – and compare – in this online beauty competition in which customer service is key? Read more »

Size isn’t everything: three smaller online estate agents you don’t know (but should)

You’ve heard about online estate agents. You know they represent a cost-effective, convenient alternative to traditional agents and you know they could save you thousands when it comes to selling your property.

But the chances are you’ve only heard of the main players; the larger established companies such as eMoov, YOPA and HouseSimple. It’s down to the success of companies like these that a raft of smaller, niche competitor online agents have emerged. Read more »

Why selling your property privately may be the WRONG way to save money

When it comes to selling your property, your number one priority is probably going to be getting the best price possible for it, and spending as little money as possible doing so.

It’s no surprise, then, that many sellers consider selling privately. A private property sale eliminates estate agent fees, which even at a relatively low-sounding average 1.5% can end up running into the thousands of pounds. Read more »

HouseSimple vs Purplebricks – which online estate agent is the best for you?

It’s always sensible to consider your options, especially when it comes to something as big as selling property – that’s why we designed our online estate agent comparison tool, which lets you find the right online agent based on your own criteria. Of course, sometimes more than one agent will tick all your boxes, so comparing them head-to-head will let you look at the finer detail before you make your decision. Read more »

Need to sell your house fast? How to sell up online and still get a great price

Selling a property has long been viewed as a long-winded and laborious process, but thanks to the rise of online estate agents, there is the very real prospect that sellers could be signing on the dotted line faster than ever before.

In fact, according to research by Which? properties sell on average 38 days faster through an online estate agent than a traditional agent, thanks largely to the technology they use to streamline the process. Read more »

Our customer satisfaction survey reveals property industry word of mouth winners

An exclusive survey by has revealed the property related services most – and least – likely to be recommended by word of mouth.

wordofmouth1The survey, conducted with online polling firm Toluna, asked 1,000 UK residents which services they had ever used and whether they would recommend the company. Twenty sectors were covered, spanning a range of services to do with buying/selling, refurbishing, maintaining and managing residential property. Read more »

US-bound Purplebricks shares surge but Brexit-hit high street estate agents suffer

Estate agents were among the hardest hit stocks immediately following the Brexit vote on June 23, 2016 with investors panicking about the impact of leaving the EU on future property transaction volumes.

Several months later, the picture for the majority of London Stock Exchange estate agents would – to use their language – benefit from considerable improvement.

Of the four agencies listed on the FTSE main index, only Savills (SVS) has fully recovered from the sector’s Brexit bear market. Read more »

The case of the online estate agent TV campaign that didn’t have The X Factor

Back in autumn 2015 a new online estate agent called launched with an advert during ITV’s prime time The X-Factor, which is among the most expensive TV slots going.

The ad was directed by Oscar nominated Peter Cattaneo (The Full Monty, Rev) and starred well known actress Sarah Parish (Cutting It, W1A, Broadchurch) who played a female Sherlock Holmes who solved mysteries surrounding property sales. Read more »

Expert Q&A: Damp proofing – how far do you need to go to save your sale?

Damp is one of the most serious issues that can arise in a property survey and as such can have a major impact on saleability. Whether the damp that your buyer’s survey refers to is actually present or there is simply reference to a potential problem, the mere mention of ‘the D word’ could be enough to scare them off – or provide the perfect excuse for a substantially reduced offer price. Read more »

Harry Potter obsessed online estate agent calculates price of Hogwarts

A self-confessed Harry Potter geek has combined his life working in estate agency with his love of J.K. Rowling’s books by creating a painstakingly detailed fictional property valuation of Hogwarts. Alex Phillips, 28, who works for online estate agent YOPA, said he decided to have a “major geek-out” after wondering how much the famous School of Witchcraft and Wizardary would be worth as a piece of property on the open market. Read more »

Purplebricks alternatives: hybrid online estate agents you may not have heard of

If you ask someone to name an ‘online estate agent’ there’s a fair chance they will say something like “oh, you mean like Purplebricks?” And they would be right – sort of. But strictly speaking Purplebricks isn’t an online estate agent – it actually calls itself a hybrid agent. A hybrid agent shares features of both online-only agencies and traditional high street agents, claiming to offer property sellers the best of both worlds. Read more »

easyProperty issues guide to help landlords avoid costly fines and legal bills

Online estate agent easyProperty has created a guide to advise landlords about the consequences of failing to organize essential documents before they let a property. According to easyProperty, depending on the documentation neglected, consequences could involve large fines – as much as £6000 for failure to provide a Gas Safety Certificate – as well as difficulties when it comes to evicting tenants. Read more »

YOPA planning big autumn advertising campaign to boost awareness

YOPA, the fast-growing hybrid online estate agent, is planning a high profile autumn advertising campaign to boost awareness of their service offer, increase market share and drive up leads. The campaign will run across online and offline media, and is expected to attract significant interest and awareness in a growing digital offer in the estate agency business. Read more »